Mats Johnson is a Senior Digital Business Leader and Board Director with 20+ years’ experience in the leisure and entertainment industry.
Successful track record of delivering profitable growth with both private and public companies on five continents often navigating highly regulated environments and complex stakeholder structures. Expertise in directing innovative growth strategies, delivering significant returns, market share and shareholder value.
Comprehensive M&A experience with six successful large-scale exits, including the £2.18 Bn sale of Coral Group, and several strategic acquisitions. Currently Director and Chief Marketing Officer at VGW Holdings Ltd, a marketing leading Unicorn in the digital entertainment market. Well established internationally and on the board of several high-growth technology companies.
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